Vision: be a pacemaker in the industry

· Mission: create profits for customers, provide benefits for staff, be responsible for the society

· Tenet: create an enterprise with sense of security for staff, an enterprise with sense of dependency for customers, as well as an enterprise with reputations for the society, and advocate the philosophy of “Joyful Work, Happy Life”. 

· Spirit: credible, efficient, pragmatic, rigorous

· Business philosophy: self-disciplined, rigorous, sustained; hard work first, natural return later